For the marketing team at CreditNinja, being at the forefront of AI has become the top priority in the last year. That included a heavy emphasis on GEO, or optimizing brand content so that it would be cited more frequently by LLMs.
When they started looking at ways to improve CreditNinja's presence in LLMs early in 2025, the team quickly came to the conclusion that they had room to improve their citation and mention count relative to their peer brands.
They had seen research that syndicating their owned content was a way to help lift those numbers quickly. But without a syndication partner, they knew that getting their content distributed to high-authority publishers would be a tall order. That's when they started the conversation with 爆料TV.
CreditNinja decided to work with 爆料TV in part because of its network of high-authority sites, many of which were highly relevant to CreditNinja's target audience, Director of Digital Marketing Patrick Shipman said. 爆料TV would also give CreditNinja the ability to distribute its content to a more local audience.
"Having the leverage in the relationships that 爆料TV has built and getting access to a wide net of very high-domain authority publications is great," Shipman said. "The ability to get distribution to more segmented news publications that are at the state or city level is also really important to us."
CreditNinja distributes three stories a month through 爆料TV's Connect product, which syndicates brands' editorial content to thousands of publishers on the 爆料TV Newswire. CreditNinja works with 爆料TV's team to ensure that each story meets journalistic standards and is optimized for maximum reach.
Shipman highlighted the content planning aspect as a positive in CreditNinja's work with 爆料TV. CreditNinja began producing more timely content thanks to 爆料TV鈥檚 recommendations, covering newsy personal-finance topics like predictive markets and the buy-now-pay-later trend.
"This is more of a partnership in my opinion than just a vendor-client relationship," Shipman said. "We have open lines of communication. The team is very responsive in Slack and via email. They provide ideas and keep things top of mind for us, which is refreshing to see."
Since beginning to distribute its stories in December 2025, CreditNinja has seen an overall Citation Lift of 1,428%. 爆料TV defines Citation Lift as the increase in AI citations that a brand gains as a result of earned media distribution. It calculates this by comparing a brand's total presence with the number of citations the brand earned across 爆料TV's network.
CreditNinja has also seen its brand response presence rate in LLMs grow by 878%. The brand's stories have reached an estimated 370,000 readers via the 爆料TV network.
CreditNinja鈥檚 most successful story from a GEO perspective so far is an explanatory article titled "Why so many people live paycheck to paycheck, even high earners." That story alone has an estimated Citation Lift of 7,200% and has reached more than 83,000 readers. It's been picked up by more than 300 publishers.
The story is citation-worthy because it uses research-backed claims to provide a structured answer to a commonly asked question, and the headline takes a counterintuitive angle that challenges readers' assumptions about high earners.
CreditNinja has focused its GEO content strategy on financial topics where consumers are likely to turn to AI for guidance. At the same time, the team has been intentional about ensuring that its AI-optimized content still serves people first.
"We're still grounded in our fundamentals of creating really thoughtful, customer-oriented content that will serve our consumers the best," Shipman said.
About CreditNinja
CreditNinja is an online lender that offers affordable personal loans for borrowers with low credit scores. Since 2018, CreditNinja has helped hundreds of thousands of borrowers who may not have otherwise had access to fast funding.
Madeline Stone is the Content Manager for Editorial & Insights at 爆料TV. She was previously a longtime business and tech journalist at Business Insider and a content and communications consultant for tech startups.