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American exceptionalism at the World Cup: Why many soccer fans in the US will be cheering on another team (probably Mexico)

路John M. Sloop for The Conversation

Vasyl Shulga // Shutterstock
Vasyl Shulga // Shutterstock

Soccer fans have their eyes turned to Qatar as聽聽gets underway. But in the U.S., the question of which team will be cheered on from afar isn't entirely straightforward.

You see, one of the anomalies of being a "typical" soccer fan in the United States is that, you are not, in fact, a "typical" soccer fan.

For many teams' supporters, the World Cup becomes an event to affirm one's national identity. This is true, as cultural critic聽聽notes, even among fans who are not jingoistic or nationalistic in any other environment.

Indeed, the nationalist fervor that聽聽can boil over into xenophobic inter-national violence. As renowned soccer historian聽聽noted in reference to English soccer crowds in the late 20th century, their "essential xenophobia" revealed a "rabid insular nationalism that was just a few notches more extreme than the foreign policy of the most Europhobic government since the Second World War."

For Americans, though, the experience can be very different. Factors ranging from the聽,听,听and perhaps more importantly (especially to Americans of Mexican heritage) an attachment to countries deemed to be more traditional "soccer nations" mean that we Americans can find ourselves oddly divided over the nation we support in the global game.

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The U.S. Women's National Soccer Team competes against Mexico.

Leonard Zhukovsky // Shutterstock

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Where is Uncle Sam in the global game?

Soccer has聽聽over the last few decades in terms of its domestic league and growing support base.

Yet, outside of our national teams鈥攖he U.S. Women's National Soccer Team and its male counterparts, the USMNT鈥擜mericans are聽聽than in their own domestic league, Major League Soccer.

Indeed,听聽into the most popular clubs for Americans found that FC Barcelona topped the list, followed by Real Madrid, both from the Spanish La Liga. The next four teams鈥擬anchester United, Liverpool, Chelsea, and Arsenal鈥攁ll play in the English Premier League.

You have to go聽聽to find an MLS team, LA Galaxy. They and Atlanta United are the only two American clubs in a list of the top 20 most popular teams, as seen by Americans.

What this means is that soccer fans in the U.S. are, in the case of the men's game, likely following players whose national identities are somewhere on the globe outside the U.S., given the聽聽on Europe's biggest teams.

Jose Gonzalez of Chivas de Guadalajara passes the ball during the Super Clasico game against Club America

Nuccio DiNuzzo // Getty Images

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The growth of Mexico's Liga MX

This whole "national identity thing" gets even messier when you dig deeper into what soccer games are actually the most watched in the U.S.

The MLS and European leagues have loyal followers in the U.S. Reviewing Thanksgiving sports-watching in 2020, reporter聽聽that the 12 most popular EPL and MLS games during the period had television audiences of 203,000-744,000 viewers.

But those figures are dwarfed, Fleming noted, by the biggest overseas soccer match watched over the period: Chivas v. Club Am茅rica. Mexico's聽, as the game is known, drew a total of 2.5 million viewers watching on Univision's TUDN, the self-proclaimed ""

And this wasn't a fluke. Data shows that Mexico's top league, Liga MX, has a total U.S. viewership in the U.S.聽. From 2016-2018, it grew by 46%,听.

What does it mean for American soccer identity at the World Cup that a majority of U.S. soccer fans prefer the Mexican league over the domestic league? And how does this translate into support, in particular, for the U.S. men's national team?

罢丑别听鈥擜merican exceptionalism of a different sort鈥攈as led to聽聽for the National Women's Soccer League and a聽聽and "American" players.

Yet it is fair to say that hardcore support for both the U.S. men's and women's national teams among people living in America trails behind that of Mexico.

As sports writer聽聽in an article earlier this year, with 60 million fans in the U.S., Mexico is "the most popular soccer team in the U.S."

聽those of both the U.S. men's and women's teams in the United States. This was聽, when the U.S. women's team won the World Cup and their jerseys聽.

Such is the popularity of the Mexican national team, especially in large West Coast cities, that it can play in front of a "home crowd" on foreign territory: perhaps the only national team that can claim to do so.

Games against the U.S. are now scheduled in the Midwest and South鈥攊n places including Cincinnati and Columbus, Ohio, and Nashville, Tennessee鈥攖o account for the imbalance in home support for the teams above and below the border.

U.S. national team star Landon Donovan takes to the field

Photo Works // Shutterstock

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Can you have an 'other' team?

Not all U.S.-based soccer fans are comfortable with the idea of Mexico being considered a "home nation." In 2018, after the聽聽held in Russia, former U.S. national team star Landon Donovan took part in the ",听aimed at marketing the sport in the U.S. despite the national team's absence.

"USA fans," Donovan聽, "our team may not be in Russia, but our neighbors to the south are. So join me and their proud #sponsor @WellsFargo to cheer on our other team, Mexico."

The response was mixed. "Nah man!!! Mexico is not 'my team.' Mexico is a rival 鈥�,"聽聽Cobi Jones. Others聽聽in what dissolved into a messy online debate.

Donovan's support of the Mexican team in the 2018 World Cup was seen by some as a cynical marketing move to keep U.S. fans tuned into the World Cup. And it should be noted that the Mexican and U.S. soccer federations were at the time聽聽鈥擲occer United Marketing鈥攆or all games played in the U.S.

Nonetheless, the debate that the "other team" campaign provoked opens up interesting questions concerning nationalism and patriotism.

Soccer fans attend a match in Hartford, Connecticut.

Miro Vrlik Photography // Shutterstock

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A nation of two halves?

Multiple soccer scholars including聽听补苍诲听聽have suggested that a country's soccer team can represent the nation's values. As such, it might be telling that a large segment of people living in the U.S. embrace another team.

Given the complexity of the U.S. soccer fan base 鈥� one with a large contingent loyal to either the Mexican team or elite players at European teams 鈥� and with the competition for attention from other professional sports, it's perhaps not surprising that supporter loyalty in U.S. is more divided than in other countries.

In a country that holds dear the notion that "," what does it say that, in soccer at least, "Out of Many, We are Two."

This story originally appeared on and has been independently reviewed to meet journalistic standards.聽