A startup promised EV jobs to struggling towns. Theyâre still waiting.
A startup promised 45,000 EV jobs to struggling towns. Theyâre still waiting.
They came with promises of transformation: thousands of jobs, surging salaries, and a foothold in the booming electric vehicle market.
Imola Automotive USA, a Boca Raton, Florida-based startup, pitched officials in small, struggling towns in Georgia, Oklahoma, and Arkansas on a bold vision. The company planned to build six EV plants, create 45,000 jobs â and help these impoverished communities secure a place in Americaâs green future, reports.
But over 18 months later, the company hasnât broken ground on a single site. And its top executive â whose background is in television and athletic shoes, not automotive manufacturing â has gone silent.
A Floodlight investigation did not uncover lost taxpayer money in Fort Valley, Georgia; Langston, Oklahoma; or Pine Bluff, Arkansas, where Imola has sought free land, municipal financing, and other incentives for its shifting proposals.
But an economic development watchdog said the episode illustrates how the frenzy to land electric vehicle jobs can leave economically distressed towns vulnerable to empty promises.
Imola CEO Rodney Henry declined requests for an interview. He responded to Floodlightâs inquiries with a short statement, insisting the company had not given up on its plans, which have included a partnership with an Italian manufacturer of two-seat electric vehicles.
âOur timetable has been modified due to matters outside of our control,â Henry said in a statement. âWe are highly focused on bringing our goals into alignment. Due to proprietary consideration as well as NDA (nondisclosure) agreements, we are not at liberty to discuss specifics at this juncture.â
Thatâs a stark shift from the companyâs earlier promises. In a press release issued in January 2024, Henry claimed the company had already secured land in multiple states to build half a dozen plants and create tens of thousands of jobs.
Could someone with no experience in car manufacturing really deliver that?
âItâs ludicrous,â said Greg LeRoy, CEO of Good Jobs First, a nonprofit that tracks and analyzes economic development projects.
Building large auto plants, he said, requires âa great deal of capital, a great deal of management skill, a great deal of engineering and marketing chops. And obviously, Tesla developed those, but they didn't do it overnight, right?â
Langston, Fort Valley, and Pine Bluff werenât the only towns swept up in the competition to attract electric vehicle plants. Spurred by federal policies like the Inflation Reduction Act, which unlocked billions in private investment and expanded government incentives, local officials across the country scrambled to land high-paying manufacturing jobs and a slice of the booming clean energy economy.
Since the IRA passed in 2022, more than 150 EV plants have been announced in the United States, according to , a nonpartisan group of business leaders who advocate for economic development good for the environment.
But that rush may be grinding to a halt. The recently passed âOne Big Beautiful Bill,â which rolls back many federal tax credits and incentives for electric vehicles, is already throwing the EV sector into turmoil â threatening to stall or shrink the kinds of ambitious projects towns like Langston, Fort Valley and Pine Bluff were counting on. E2 reports that plans for 14 EV-related plants have been canceled this year.
Bold promises, then silence
In three towns where Imola pledged massive investment, thereâs no sign of construction and little more than confusion.
Langston â a town of 1,600 where more than 35% of residents live in poverty â never saw Imolaâs plans take shape.
A 2023 letter to the city council from former Imola chief operating officer Eric Pettus stated that the company had run into âmultiple obstacles,â including trouble acquiring enough land.
âIn order for us to continue moving forward on the project, we are requesting that the City of Langston convey to us any and all vacant properties owned by the city,â Pettus wrote.
Langston City Council member Magnus Scott said the company also asked the town to issue municipal bonds to help them build their plant.
But before any land changed hands or bonds were issued, a company representative delivered unexpected news: The deal had been canceled. âI guess maybe they ran into financial problems,â Scott said.
Reached by phone, Pettus, of south Florida, said heâs no longer employed by Imola but instead works as a consultant for the company. Citing a nondisclosure agreement, he declined to discuss Imolaâs plans.
Fort Valley gave its backing in early 2024 to Imolaâs ambitious plan to build an EV plant that would employ 7,500 workers.
A year later, with no sign of progress on the plant, the company came back to the Georgia town with an entirely different proposal. This time, instead of building an EV plant, they pitched a high-tech lighting system for the town.
One city council member balked.
âYou want us to sign an agreement for 99 years before you bring us the car company,â said council member Laronda Eason, according to minutes of the March 2025 meeting. âIt feels like a bait and switch.â
Eason did not respond to emails and text messages seeking comment on the Imola proposal.
In Pine Bluff, where per capita income last year was just over $21,000, city officials were initially all in. Writing to Henry in August 2024, then-Mayor Shirley Washington said the city of 39,000 stood ready to buy land, build infrastructure, and issue industrial revenue bonds to support Imolaâs vision.
âWith an anticipated employment base of more than 8,000 jobs,â Washington wrote, âwe firmly believe this investment will marshal a pivotal turning point in our community.â
But a year later, the project hasnât moved. âWe never did get off the ground with that,â Washington said in a brief phone interview.
LeRoy said Imolaâs pitch fits a troubling pattern.
âIt grabs me as an example of how the craze among governors and mayors to get the next big thing has caused some sloppy vetting,â he said of the struggling communities courted by Imola.
Such towns, he said, are âeasy prey. âŠTheyâre desperate.â
Grand vision, missing details
Henry, who lives in Florida, touts a background as a longtime TV executive producer and the founder of Protégé, an athletic footwear brand. that Protégé donated a million pairs of shoes to African nations.
But despite announcements of partnerships and promises of good-paying jobs, his EV company has yet to show any tangible progress.
Floodlight found the website for Imola â named after the Italian city where Tazzari EVs are made â is no longer accessible without a password. A search of the Tazzari website found no mention of plants in the United States. But a 2024 version of the Imola site mentions the tiny vehicles âcoming soon to America.â
In early 2024, Imola Automotive USA and the Tazzari Group â an Italian firm best known for its electric two-seater micro cars â jointly announced plans for a partnership.
The EVs that Tazzari makes in Italy arenât designed for highway driving. Top speed on the companyâs Opensky Sport model is about 56 miles per hour, while maximum speed on the Opensky Limited is about 37 mph, according to .
Tazzari didnât respond to email messages from a Floodlight reporter.
Henry said at that time that the company chose Langston and Fort Valley because of their universities.
âBoth of these locations are ideal,â he said in the January 2024 news release, âas their proximity to communities with institutions of higher learning, will allow residents and students career opportunities in the fast growing EV Technology and Innovation Industry.â
Many local officials in Fort Valley, Langston and Pine Bluff did not respond to interview requests. Few documents were provided in response to Floodlightâs public records requests.
But itâs clear from available records that Imolaâs promises stirred hope.
Langston Mayor Michael Boyles called the proposal âtransformativeâ in a January 2024 news release.
But some local leaders soon began to question the details.
Erica Johnson, a real estate agent and former member of Langstonâs economic development commission, said parts of the plan didnât add up. How, for instance, would the company house more than 1,000 workers in such a small town? And how were they going to build such a large plant on land without utilities or water?
Her doubts deepened when she learned that Imola wanted to lock down land agreements without putting up any earnest money.
âMy early feeling was that, âSomething is not quite okay with this,â â she said. âBut I think the hope for our community kind of outweighed the ability to just take things slow and look at them for where they are and what they are â versus where you hope them to be.â
Eventually, the promise fizzled.
âIt was disappointing,â Johnson said. â...We could have had our energy and time focused on something that seemed more valid and more substantial.â
Still waiting for the shovels
Some residents in Fort Valley are still holding out hope.
Mayor Jeffery Lundy said early last year that it was a âpriority for my administration to land a company like Imola Automotive USA.â Local officials, he said, were looking forward to the economic boost the plant would bring.
At the time, Imola claimed it would break ground on a 195-acre site by the third quarter of 2024 and open the plant within 20 months, according to a report in .
During a February 2024 town hall meeting, Imola officials told residents that the plant would pay employees an average of $45 an hour, Commenters buzzed with excitement, with one writing: âApplication me !!!!â
Pettus that most jobs would require only a high school diploma.
In early 2024, Fort Valley rezoned land to accommodate the plant, and the city council signed off on the deal. But more than 15 months later, thereâs still no sign of construction.
Council members were told that Georgia Power couldnât provide sufficient power for the EV company, according to minutes of their March 2025 meeting. A spokesman for Georgia Power said that while the utility doesnât discuss economic development projects, âWeâre prepared and ready to meet the energy needs of any new customer.â
Makita Driver, one of the Facebook commenters whoâd voiced excitement about the proposed EV plant, said thereâs no doubt she would have applied for one of the jobs there â had the facility ever been built.
âThe pay rate was really what got my attention,â she said.
As a medical assistant, Driver said she earns far less than what Imola had promised. But she eventually concluded the promises were too good to be true.
âWho really makes that kind of money starting out?â she asked.
In a brief interview with Floodlight on July 11, Mayor Lundy said heâs still in contact with Henry.
âWe are patiently waiting for that groundbreaking,â Lundy said.
is a nonprofit newsroom that investigates the powers stalling climate action.
was produced by and reviewed and distributed by ±ŹÁÏTV.
